Observing airport display ads, Dalrymple realizes that the cult of rebelliousness has even come to, of all places, Geneva:

What did the rebellion touted by the advertisement consist of or amount to? It consisted of a male model, no longer in the first flush of youth but obviously trying to look still young (perhaps, unknown to me, he was an aging rock star), who was tattooed to his fingertips and up to his collar. To me he looked both repellent and stupid, though not by nature unintelligent. Intelligence, however, makes stupidity and bad taste all the more appalling.