The rarity of a treat is the source of its specialness, but in our age of abundance some of us turn the rare into the regular. For example, take our food (please!):
Things [ie. type 2 diabetes rates] are worse in Britain and America, of course, than anywhere else, because the populations of those two great nations, having no proper culinary tradition of their own, are so childishly attracted to mass-produced muck. Only in such countries could you sell industrially prepared doughnuts with blue icing; people eat with their eyes, not with their mouths, and consider two qualities to be of supreme importance: color and quantity.
As to color, what attracts them is brightness, that is to say colors rarely or never seen in nature but only in Disney cartoons and in the logo of Toys “R” Us. They choose like magpies, but without the excuse of having a bird’s brain. The colors of MacDonald’s restaurants bear this out: They offend the eye of anyone except a very young child.